If you want to build a new website or redesign your existing website, you have to develop it by considering a search engine optimization perspective. Google’s goal is to give its users the most relevant, high-quality search engine results as accurately and quickly as possible. Google has rolled out several other updates to Panda, radically changing how thousands of websites are ranked.
The websites that were considered high-quality sites got their rankings improved. At the same time, those of supposed low-quality virtually removed from ranking at the top in SERP. So, one thing that comes to mind is how we can make our websites better that can be seen as high-quality in the eyes of Google?
Here are the following tips to make your site optimized for Google
Focus on Content Quality
Google is fond of relevant, informative content. But it is one that is often uncared for; we have to make a webpage that is dedicated to developing high-quality, original content. Always write content under your business niche that visitors would like to share or recommend or bookmark.
Google specifically likes informative content, what they look for in a high-quality site, so focusing on quality content is a better idea to draw the attention of search engines.
Avoid Too Many Ads
One should avoid too many advertisements on the webpage. Having too many publications and ads can make Google think that the site exists only to serve ads rather than provide trustworthy information.
Design for Engagement and User Experience
Search engines see websites as human visitors do. Thus the design of a website is going to play a much more critical role in how a website gets ranked than early it was treated.
The Panda update looks more precisely at several metrics to see how user-friendly and engaging a … Read the rest