While a Web Hosting Reseller business is easy to set up, you need to remember that as a Hosting Reseller, you are the web hosting provider for your customers. While the web host manages the hosting server and infrastructure, Hosting Resellers ensure that they create the right hosting packages for the right clients and offer personalized services. If you are using white label hosting, then your customers are clueless about the parent hosting company. Hence, they expect the best service as would be offered by a leading web hosting company.
The Reseller Hosting business is an excellent opportunity to generate revenue and establish a business with a recurring line of income. You need to ensure that you choose the right control panel, operating system (Windows or Linux), adequate resources, etc. However, success as a Linux Hosting Reseller relies more on choosing the right reseller plan over everything else. Hence, before you start looking for the Windows or the best Linux Reseller Hosting service, ensure that you avoid certain mistakes as highlighted in this article.
Mistake 1. Failing to promote your Reseller Hosting business
The web hosting industry is highly competitive, with many people trying to enter the industry, making your business stand out can be an uphill task. Hence, it is necessary to understand the importance of promoting your brand. The more you promote your brand, the more the customers will know about your Reseller Hosting business. Blogging about your Reseller Hosting business and general pain areas can allow a prospective customer to reach out to you. Failing to market your brand will impact your profitability.
Mistake 2. Understanding competition
In the web hosting domain, constant changes and developments take place. Hence, when you start a business to resell web hosting, it is important to be updated, about certain features or services offered by another provider. Only when you know what the competition is offering, you can try and incorporate some into your existing plans, offering an edge over your competitors. Failure to do so, the probability of losing out your customers to other providers will be high.
Mistake 3. Faltering in client support
Web hosting is a service-oriented industry. Hence, for your Web Hosting Reseller business to prosper, you need to ensure that you focus on client support and resolve any urgent issues within no time. Remember, most Hosting Resellers succeed since they offer high-quality service to the clients.
Mistake 4. Not taking client reviews seriously
In the digital world of today, most people check online reviews before buying any product or service. These reviews have the power of influencing people’s buying decisions and creating the right brand image. Reviews are also a great place to look for areas that you can improve on to make your processes robust and client-friendly.
Mistake 5. Not defining the target market
This is one of the first steps in starting a Reseller Hosting business is defining a target market that is well suited to you. This allows you to buy the right Web Hosting Reseller plan and create hosting packages that are customized to the businesses from the target market and cater to their needs. Further, it will also help you devise marketing strategies to promote your brand and business.
Now that you know the mistakes to avoid check out this video to know the 5 things to consider when managing a Reseller Hosting business –
Before starting a Reseller Hosting business, remember that site owners entrust their sites to you. Hence, it is important to ensure that you are practical in your service-level commitment and offer the best hosting services possible. If you are running a Reseller Hosting business, then ensure that you avoid the mistakes specified above and establish a profitable hosting business. Good Luck!